A venture studio for the beautiful things in life.


ALTR is transforming the binary nature of drinking in today's culture. Where alcohol is simply an ingredient, you get to choose how much you want, a little, a lot, or none.

The company has developed ALTR FLTR - a revolutionary alcohol reduction technology, removing alcohol at the molecular level through a non-destructive process. It enables a new category of reduced alcohol drinks that will allow alcohol makers and brands to forge unrivaled arms of no and low alcohol businesses.  

Here’s their story: 

a punk rocker, a sober entrepreneur, some nano-tech physicists, a herbalist, and a brewmaster walked into a bar...and couldn't find great-tasting drinks that had less alcohol than a standard drink and didn't have umbrellas in them or were stacked full of sugar.

So they set out on a quest, not just to make incredible tasting drinks with less alcohol, but to create a whole new category - Spectrum Drinking. One for people who want to hang out over a drink but don't always need all the alcohol, maybe some, maybe none, maybe mix and match. True choice without compromise.

ALTR is creating a whole portfolio of technologies, and products that bring their vision to life. Today is the first drink on a wild journey to change the way the world spends time drinking together.

sector      nanotechnology research
web   —   altrfltr.com
social   —   @altrfltr

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