A venture studio for the beautiful things in life.


Only 4.5% of paint sales occurring online. Nuts right? The founders behind Lick set out to disrupt the industry and create a new age decor company that delivers straight to your doorstep.

Lick’s mission is to be the definitive community-powered brand that builds decorating confidence by inspiring and supporting all decorators with their projects.

Lick is a community-powered decorating movement. They are a force for change in the home decor space with a vision to transform the industry for decorators and for the planet. Lick was founded in 2019 by Lucas London and Sam Bradley - both experienced startup entrepreneurs. The business has raised over $29m since inception. OMERS Ventures lead the Series A round in June 2021 with participation from existing investors Felix Capital and contributions from entrepreneurs and PE investors including Magnus Rausing, Alex Chesterman and Kathaka, the family office of Caroline Rupert of Richemont. 

The brand is on a mission to transform the $1trillon global home decor category, and the sights are set on scale, this means expanding product offering, launching new sustainability initiatives, and growing the already thriving community of home decorators across the globe.

Decorator success starts at home...your home. That is why the brand’s ambition is to be a definitive people-powered company. Building an environment where individuals thrive and collectively achieve significant results.

sector      home decor 
web   —   lick.com
social   —   @lick

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